CRM for Student Recruitment
Candidate Relationship Management is essential for schools to manage all the student inquiries in a timely and efficient manner. In the Student Attraction Platform the CRM system helps schools to manage prospective students in different ways: It helps you get an overview, communicate, build workflows and get key insights of the prospects.
Segment the prospects
To keep the overview of all your prospect, the Student Attraction Platform lets you arrange your prospects in different groups. E.g. you make a group only with international students and a group only with parents. It is up to you. The segmentation tool is very flexible.
Another way to organise the CRM better is to choose what kind of filters that you want to make visible or invisible in the system. You can include standard fields, like country, city, age, email and phone number or add custom fields, e.g. see which events the prospects have visited and what fase they have reached in your workflows.
A key to communicate effectively with prospective students is to know what kind of assistance they may need.
With our CRM tools you can quickly form a picture of the students in a single integrated contact record with access to all personal information and a log of all contact points with the individual person, e.g. see if the prospect has visit your campus but not yet applied.
In the integrated contact record, you can have chat conversations with the individual prospects. In this way you can skip the part of setting up an email client. In the platform all conversations with a person are collected in one place. This make it possible to see if prospects have been in dialogue with other of your team members.
When a CRM system has a big amount of prospects, it can be difficult to follow up on every lead. Workflows make it possible to create customised flows or processes that can be used to manage people. You just name the workflow/the process and then create different phases in the flow.
When you are using workflows, you need to change the “status” of a person in the system, when the current status of a person changes. Besides this, you can now connect users of the system with specific workflows. This means that you can set yourself or a colleague as responsible for managing a specific phase of the recruitment.
The Student Attraction Platform makes it possible to create insight reports that automatically gives you information about the people you have collected, e.g. demographic, geographic location, interest and lead generation channels.
It takes some time to walk through all the data the insight reports generate, but this is worthwhile as the knowledge gained can be used to improve your student recruitment and student admission processes, e.g. make sure that you appeal to the right ones.
Explore the platform
By bringing lead tools, CRM, marketing and admission together, the Student Attraction Platform is the complete solution to streamline and efficient your student attraction.