… with marketing tools
A way to convert and keep you good relations with your prospective student is to nurture them with relevant information, invitations and messages and to show you still are interested in them.
When you engage with prospects, you can’t communicate 1:1 like a student counselor can do – it will simply take too much time and effort. Instead you need to think in target groups, mail automation and marketing campaigns.
Create target groups and increase interest through campaigns
In YoungCRM you can manage your marketing effort by creating your own target groups. As a user in YoungCRM this is easy. You can choose your own filters and save as many target group as you want.
When you are ready to distribute your message to the target group, you can either send an e-mail or SMS directly or schedule the message to be sent at a certain time.
When you’ve sent out the message, you can see relevant statistics for the distribution. For instance, you can see how many have opened your email and how many have clicked the link/links in the email. You can use this information to know which campaigns there are most effective and which of the prospects you should try to convince further.
Automate your marketing
You can manage mass recruitment without much man power by setting up the entire mail flows so that messages runs automatically.
An automated email workflows will be triggered every time a person matches the target group you have set for the email campaign – this will happen when a person submits a form on your website, clicks a link in an email or get added in a new target group by yourself or a team member.
With mailflows you can hit the people with the right messages at the right times, e.g. invite them to an open house event, the year the finish their current education or send them an evaluation scheme after they have been to an event.
It is important that you automatic messages does not seems spammy. To avoid this, you can add insert so-called ’shortcodes’ with the receiver’s ID to the mailflow.
Visualize your marketing
Visual identity is an important factor to get succes with your marketing activities – especially for a young target group who is use to good looking web content.
In YoungCRM you can easily design your email by selecting background color, adding logo and cover photo. This will align your email communication to your brand and make the email more presentable.
In order to add elements to the email, e.g. pictures, videos, links, button and text, you can simply drag them from the bar to the right. It is very user friendly and looks great immediately.
Use data from YoungCRM to plan your marketing efforts
You can use data from CRM to streamline your marketing activities and get more out of the media spending by targeting your audience better.
A way to use you data is to backtrack your current students – which kind of interest do they typically have? Where do they geographically come from? What is the age group?
All these information, can you use to pinpoint the ideal students. This can help you to better tailor your messaging, plan what events you should attend, what kind of new content you post and which type of people, you should target on social media.
Retarget your prospects
To convince prospects to become new students, you can use retargeting as a marketing strategy.
Retargeting is a form of online advertising which will put a cookie on users once they have fill out a form on your website. When your cookied visitors browse the Web, they will see your ads about your institution on other websites, e.g. news site.
In this way, you can advertise about new offers to your prospects on a regular basis, so they keep remember you.
More ways to use YoungCRM
Communication is one of many ways to use YoungCRM. Read about more ways to use YoungCRM below.